Layer 1









 


Media Pack 2017



 

Content Vision


The Style Rue woman is an intelligent, responsive, and highly engaged viewer. She's not only a loyal follower but also contributes to our vision and acts on our recommendations.

Our viewers are the country's finest professional women who are time poor but thought rich; they demand the best life - and they reflect that in the clothes they wear, who they spend time with, the things they talk about, and where they go.

Style Rue's success will be down to our unique content mix. Thought-provoking pieces on health and wellness, body positivity, and ethical responsibility sitting alongside extensive fashion and beauty coverage, creating a title that combines style advice and entertainment with the sophistication and glamour our viewer demands. Our sumptuous and enticing video content makes viewers proud to be part of the Style Rue clique and work almost like a carefully chosen accessory.

Over the next 12 months, we intend to create innovative and exciting shows, present exclusive one-time offers, and introduce talented names and influencers as our contributors. And ensure our ideas and content is better than our leading print rivals.


 

Caroline McQueen - Founder


The Audience


11,800,000

Relevant Audience

75%

Affluent Business Women

7 /10

Unmarried with no children

82%

ABC1

£70,055

Median HHI

30

Median Age

73%

Aged 18-44



The Style Rue Viewer

Beyond the demographics


Insightful and knowledgeable, the Style Rue woman loves fashion and uses it as a way to express to the world who she is and who she wants to be.

She has a wide social circle. Need a PR girl to help with your latest promotion? Need a chic interior designer for your new house? Want a table-for-two at that new impossible-to-get-in restaurant? Ask her, because she probably knows someone who can make it happen.

When she expresses her style, she has a light in her eye. She's the first person to try something and she brings all her friends along for the ride.

Her taste comes across in her Instagram feed, in her tweets and on her Pinterest boards. She makes others feel confident. She gives her friends and colleagues praise and shows them what to do next with their wardrobe.

Like a connoisseur of fine wines, the Style Rue woman appreciates subtlety. She understands minute differences in style. She's respected for her opinion and friends and family look to her for fashion and beauty advice.

More facts


88%

of our surveyed audience said their shopping isn't seasonal. They shop the same amount throughout the year


84%

said they've purchased items they've seen in vlogs or fashion magazines


76% 


said: "I'm a fashion leader, not a follower."


70%

said their wardrobe has an even mix of high-end designer & lower-priced items


60%

took action as a result of a call-to-action they saw

Content Pillars

Video Playlists

Style Rue Mode

 

Style Rue Mode is glamorous and stylish with an edgy confident mix of high-end and accessible fashion.

Head-to-toe makeovers and the latest trends, all with an international feel for the Style Rue viewer who’s serious about fashion.


Style Rue Beauté

 

Style Rue Beauté brings a new energy to the played out beauty tutorials and product hauls of the web. With luxurious quality, mature interviews and a gloss that inspires, the Style Rue viewer becomes a beauty insider.


Style Rue en Vie

 

Style Rue en Vie is an elegant, simple and inspiring lifestyle guide. En Vie combines interior and home renovations, food & drink, and entertaining with beautiful videography and inspired editorial that helps the Style Rue viewer to create and innovate a life they love.


Style Rue Moi

 

Style Rue Moi is an informative relevant series on wellness and wellbeing. Health topics include Diet, body, nutrition, fitness and the latest research and information for the body and mind.


Style Rue Voyager

 

Style Rue Voyager is a rich sun-drenched playlist that gives holiday inspiration for the Style Rue traveller. Features include stylish getaways, seasonal breaks, guides to cultures to explore and buying property abroad.

The Hosts


Caroline McQueen

 

Caroline McQueen is the chief provocateur and founder of the Style Rue concept. She graduated from the University of the Arts, London with a degree in digital media production and a passion for fashion. As a former model, Caroline has been the face of several international beauty campaigns. She’s also an entrepreneur and an ambassador for Virgin Startup.


Kelly Marie Edwards-Smith

 

Kelly Marie Edwards-Smith is a curvy model, fashion blogger, and a champion for female empowerment. She’s also a fashion consultant and has collaborated with several well-known British high-street fashion brands on the launch of their plus-size collections.


Alex Walker

 

Alex Walker is a male model, brand ambassador, and plant-based health coach. He’s been modelling for over a decade and has been featured in GQ Magazine. Alex originally made the choice to go vegan for health reasons, but soon adopted the lifestyle when he made the connection to animals and benefits for the environment. Alex is now on a mission to spread vitality and joy through food and fitness.

Sponsorship


Option 1

Series Title Sponsorship

1 season. 35 episodes.

Option 2

Single Episode Sponsorship

Feature your brand in one or more episodes.

Option 3

Sponsored Content

Target our audience with an online campaign

Contact

Industry Avenue, PO Box 71632, London E17 0RT

[email protected]

Click here to download media pack as a PDF 

Terms & Conditions





A. Definitions 

In these Conditions attaching to Advertising Contracts (‘these Conditions’):

  1. ‘the Publisher’ means Industry Avenue and
  2. ‘the Advertiser’ means the person booking the advertising space including Advertising Agents and Independent Media Buyers. Advertising Agents and Independent Media Buyers shall for the purpose of these Conditions act as principals on their own behalf for all purposes connected herewith.
  3. ‘Rate Card’ means the Publisher’s current scale of charges for sponsorship and advertisements, a current copy of which may be obtained from the Publisher.
  4. ‘Contract’ means a legally binding booking accepted by the Publisher in accordance with Clause B for Sponsorship or publication of an Advertisement.
  5. ‘Sponsorship’ includes Product Placement and the Advertiser’s name and or logo being featured in the Publisher’s content where appropriate.
  6. ‘Product’ refers to any physical product or service the Advertiser intends to be featured in the Publisher’s Content.
  7. ‘Advertisement’ includes loose ‘insert’ or other ‘insert’ where appropriate.
  8. ‘Technical Specifications’ means the technical specifications set out, these are attached with all bookings. Please refer back to the Technical Specifications each time you are submitting a new  advertisement to ensure that the Technical Specifications are up to date.
  9. ‘Cancellation’ of a Contract means cancellation of either all or part of the remaining unperformed part of the Contract unless the context of the relevant condition makes it clear that cancellation of only a specific product placement and/or insertion(s) is referred to.
  10. ‘Content’ includes video, written articles, email newsletters, and social media posts where appropriate.
  11. ‘Weekly’ means Content published weekly by the Publisher.

B. Contracts

All Contracts are subject to these Conditions and no variation or addition thereto shall be effective unless specifically agreed to in writing by the Publisher. Any other terms or conditions sought to be imposed by the Advertiser are expressly excluded.

C. Rate Card

The issue of a Rate Card does not constitute an offer by the Publisher to contract. A Contract is made only by the Publisher’s acceptance of the Advertiser’s order as affected by the Publisher issuing an Acknowledgement of Order Form or written confirmation.

D. Sponsorship and Advertising Rates

Advertisement rates are subject to revision at any time and the price prevailing at the time the Contract is made binds the Publisher only in respect of the agreed booking as confirmed by the Publisher’s Acknowledgement of Order Form.

E. Orders

All orders are accepted subject to acceptance of placement and copy by the Publisher, as indicated in Clause G, and if it is intended to include in an Advertisement a competition or a special offer of merchandise, other than that normally associated with the advertised product, full details of such competitions or special offers must be submitted by the Advertiser in writing at the time the order is negotiated.

F. Advertiser's Responsibility

It is the Advertiser’s responsibility to check the correctness of the Advertisement or Product Placement. The Advertiser warrants that any Product or Advertisement submitted by it for publication shall comply with all applicable laws, legislation, regulations, codes of practice and is not an infringement of any other party’s rights. The Advertiser will indemnify the Publisher fully for all costs, expenses, damages or liability whatsoever (including legal costs and awards ordered against the Publisher) in respect of any claim made against the Publisher arising from the Advertisement, Product Placement, its publication, or as a result of any breach or non-performance of any of the representations, warranties or other terms contained herein or implied by law.

G. The Publisher's Rights

The Publisher reserves the right at any time in its absolute discretion to cancel any Contract or to omit or suspend the placement of a Product or Advertisement (for example if it is libellous, unlawful, defamatory, pornographic, socially unacceptable, insensitive or otherwise contrary to editorial policy). Should cancellation, omission or suspension be due to the act or default of the Advertiser or his servants or agents including the unsuitability of a Product or Advertisement as indicated above, then the Advertiser shall pay for the space reserved for the Product or Advertisement in full notwithstanding that the Product Placement or Advertisement has not appeared. Such cancellation, omission or suspension shall be notified to the Advertiser as soon as reasonably possible.

H. Approval

All Product Placement and contents of Advertisements are subject to the Publisher’s approval. The Publisher does not undertake to review Products or the contents of any Advertisements and any such review of and/or approval by the Publisher will not be deemed to constitute an acceptance by the Publisher that such Product or Advertisement is provided in accordance with these Advertising Terms and Conditions nor will it constitute a waiver of the Publisher’s rights hereunder. If the Publisher considers it necessary to modify space or alter the date or position of a Product or insertion or make any other alteration it shall notify the Advertiser of this as soon as it reasonably can.

I. The Publisher's Guarantee

The Publisher will exercise reasonable care and skill in the handling and publishing of the Advertisement or the Product Placement but where the Product or Advertisement is not published in the manner specified in the Contract, whether through any failure or negligent act or omission on the part of the Publisher or any third party, the Publisher’s maximum liability to the Advertiser shall be limited (at the discretion of the Publisher) to either: (a) placing the Product or publishing the Advertisement (or a replacement Product/Advertisement if provided by the Advertiser) as soon as is reasonably practicable in the period following the period during which the Advertisement was scheduled to run; or (b) refund to the Advertiser the amount of any payment made for the Product Placement or Advertisement concerned. The Publisher shall not be liable for any indirect, special or consequential loss or damage arising from any failure to feature a Product or publish an Advertisement as agreed with the Advertiser, including, but without limitation, any late or incorrect publication, any non-publication or inaccurate description of the Product, or inaccurate reproduction of the Advertisement, whether caused by the Publisher’s error or negligence or by any reason whatsoever. The Publisher shall not be liable whatsoever in respect of any error or omission in respect of featuring a product or publishing the Advertisement which is not notified to the Publisher in writing within seven days of the actual production of the Content or publication date of the Advertisement.

K. Cancellation for Weekly

The Advertiser may cancel any Contract by the Monday of the week that is six weeks prior to the production date of the Content in which the Product was to be placed, or Advertisement was to be inserted. Cancellation will be effective when written notice is received by the Publisher. The Publisher may cancel any Contract by the Thursday seven calendar days previous to the date of production of the Content in which the Product was to be featured or the Advertisement was to be inserted.

L. Other Cancellations

If the Advertiser cancels any Contract in accordance with Clause K, except in the circumstances of cancellation as set out in Clause H above, he relinquishes any right to that series discount (if any) to which it was previously entitled and Product Placements or Advertisements will be paid for at the appropriate rate. A new invoice will be issued for any surcharges relating to Product Placements or Advertisements that have already been invoiced at the discounted rate. The payment date for any previous invoices remains unaffected.

M. Stop order and late cancellations

The Publisher shall not be bound by a stop order or cancellation or transfer of a Product or Advertisement unless it meets the requirements specified elsewhere on the rate card. Product Placement and/or Advertising specifications and any such instruction otherwise than prior to the deadline therefore shall not (even though it be followed by the Publisher) affect the Advertiser’s liability for payment for the Product Placement or Advertisement. The Publisher may treat as a cancellation after the deadline the fact that the Advertiser is deemed unable to pay its debts within the meaning of section 123 of the Insolvency Act 1986 or is otherwise in breach of any of these conditions.

N. Proof of Product Placement or Advertising

In circumstances where, at the Publisher’s discretion, the Publisher arranges to supply proofs of Product Placement or Advertisement copy to the Advertiser, all copy must be supplied by the Advertiser to the Publisher by the last day for receiving copy as stated by the Publisher, failing this the Publisher cannot guarantee that proofs will be supplied or corrections made. If copy instructions are not received by the last day for receiving copy the Publisher reserves the right in its absolute discretion to repeat Advertiser’s existing copy in its possession where appropriate or where the Publisher does not hold any copy to omit the Product Placement or Advertisement and to charge for the space reserved in accordance with Clause G. For copy supplied via electronic means, the Advertiser must adhere to the Technical Specifications issued by the Publisher. In the event that the Advertiser does not comply with the Technical Specifications, the Publisher reserves the right in its absolute discretion to reject the copy and the Advertiser will be asked to re-supply. If, due to technical, time or other reasonable constraints, the Publisher has to repair or rectify the file, the Publisher will notify the Advertiser and shall not be liable for any inaccurate description of the Product or reproduction of the Advertisement or any resulting costs whether direct or indirect. In the case of bound insert advertising, if the Advertiser fails to adhere to the Insert Delivery Instructions issued by the Publisher, the Publisher reserves the right in its absolute discretion to omit the Advertisement and to charge for the Advertisement in full notwithstanding that the Advertisement has not appeared. In the case of video product placement, if the Advertiser fails to adhere to the Product Delivery Instructions issued by the Publisher, the Publisher reserves the right in its absolute discretion to omit the Product Placement and to charge for the Product Placement in full notwithstanding that the Product Placement has not appeared.

O. Intellectual Property

i) The copyright for all purposes in all artwork, copy and other material which the Publisher or his employees have originated or reworked shall vest in the Publisher. (ii) The Publisher is hereby authorised to record, reproduce, publish, distribute and broadcast (or to permit the same) all advertisements (including but not limited to text, artwork and photographs) and to include and make them available in any information service, electronic or otherwise.

P. Loss or damage

Advertiser’s property, originals, artwork, type, mechanicals, digital files and proofs, positives etc are held by the Publisher at the owner’s risk and should be insured by the Advertiser against loss or damage from whatever cause. After performance of the Contract relating to such materials, the Advertiser shall be responsible for collecting all such materials which it requires from the Publisher’s premises, failing which, the Publisher reserves the right to destroy all property and/or artwork which has been in its possession for more than three months and no liability shall be attached to the Publisher in respect of such destruction.

Q. Vouchers

There is no obligation on the Publisher to supply voucher copies or tear sheets and their absence shall not affect the Advertiser’s liability for the agreed charge. Voucher copies or other acceptable facsimile illustrating publication of advertisements can be made available on request.

R. Terms of Payment

  1. Unless otherwise stipulated by the Publisher, payment is due to be received from the Advertiser within 45 days following the date of invoice. If the Advertiser defaults in making payment of any sums by the due date, the Publisher reserves the right to require immediate payment for all advertising space booked by the Advertiser (failing which the Publisher shall be entitled to terminate the Contract forthwith by written notice to the Advertiser) and to require payment in advance for future bookings, and pending such payment to omit or suspend all or any Advertisements due to appear under an existing Contract with the Advertiser. The Publisher reserves the right to impose a surcharge of 4% per month on overdue amounts.
  2. Advertising Agents and Independent Media Buyers not recognised by the Periodical Publishers Association and Advertisers placing business direct will be required to pre-pay the account two weeks prior to the final production or copy date for each Product Placement or Advertisement.
  3. The Publisher may in its discretion provide account facilities to a non recognised Advertising Agent, Independent Media Buyer or direct Advertiser once he has pre-paid and demonstrated a good payment record for features or insertions in 12 separate pieces of Content for an individual videos or videos produced by the Publisher. Any credit will only be granted after obtaining satisfactory banking, trade and credit reference agency clearance and the Advertiser will be informed by the Publisher once it is ready to provide such account facilities.
  4. The Advertiser shall not set-off or claim to set-off for any reason whatsoever any sum or amount whether in dispute or agreed which may be payable by the Publisher to the Advertiser against any sum or amount whatsoever payable by the Advertiser to the Publisher.

S. Commission

Advertising Agents and Independent Media Buyers recognised by the Periodical Publishers Association are allowed agency commission at the rates quoted on the Rate Card provided payment for Advertisements is made in full by the due date.

T. Advertiser's Acknowledgement

The Advertiser expressly acknowledges that he has not relied on any representation made by or on behalf of the Publisher in entering the Contract.

W. Third Parties

No person who is not a party to this Contract has any right under the Contracts (Right of Third Parties) Act 1999 to enforce any part of this Contract.

X. Legal Jurisdiction

These Conditions and all other terms of the Contract shall be construed in accordance with the Laws of England and the parties submit to the jurisdiction of the English courts.